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Upping the Impact of Trade Shows

Posted by: Brian Duke

Trade shows are what many in the professional services industry refer to as “challenging to be differentiated” among the sea of other vendors, and in particular your competitors. Yes, it is true that the trade show floor is crowded, and it can be hard to distinguish decision-makers from non-decision makers or even other vendors – they never print those titles and company names in large enough print on the badges. But, an eye-catching display and, most importantly, engaging and message-educated staff manning the booth make all of the difference in making a trade show a success. Continue Reading